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Beyond Belief

The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

Author Nir Eyal
Paperback
$22.00 US
6"W x 8.98"H x 0.65"D   (15.2 x 22.8 x 1.7 cm) | 10 oz (278 g) | 24 per carton
On sale Mar 10, 2026 | 304 Pages | 9798217185061
Sales rights: US, Canada, Open Mkt
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From the bestselling author of Hooked and Indistractable, the surprising reason for our mental and physical limits and a bold, new framework for how to surpass— and even erase them permanently.

In our quest for improved performance, we don't need more information. We are awash in advice on the "how to." But where many of us fall short is on taking action. We constantly find ourselves caught between the desire to do the things we know are good for us and actually doing them. So, what is stopping us from doing what we decide to do?

In Beyond Belief bestselling author Nir Eyal shows that the key to oustanding mental and physical performance is not habits, grit, or effort, but the degree to which you believe your actions will be effective. What's more, the limiting beliefs you don't know you have can be changed--and the results are unbelievable.

Beyond Belief distills the latest in psychological research into an engaging and accessible guide to reprogramming your mind and body to go beyond what you think  is possible. Through jaw-dropping case studies and simple, practical exercises, you will learn how to: 

  • avoid the secret dark side of positive thinking
  • to see the opportunities that others miss
  • critically and constructively examine your judgments

Beyond Belief gives you the toolkit to fill the gap between your expectations and your actions, because, ultimately, the goal isn't just to "believe in yourself." It's to build beliefs that give you the life you deserve.
“A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
—STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
—GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

“Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
—CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

“If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
—ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

“You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
—DANIEL H. PINK, bestselling author of Drive

A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
—LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
—OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
—DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

“Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.
—VISHEN LAKHIANI, founder of Mindvalley

“This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
—SHANE PARRISH, author of Clear Thinking
© Justin Patterson Photography
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal
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•     Yemen

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•     Bahamas
•     Bangladesh
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•     Belize
•     Bermuda
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About

From the bestselling author of Hooked and Indistractable, the surprising reason for our mental and physical limits and a bold, new framework for how to surpass— and even erase them permanently.

In our quest for improved performance, we don't need more information. We are awash in advice on the "how to." But where many of us fall short is on taking action. We constantly find ourselves caught between the desire to do the things we know are good for us and actually doing them. So, what is stopping us from doing what we decide to do?

In Beyond Belief bestselling author Nir Eyal shows that the key to oustanding mental and physical performance is not habits, grit, or effort, but the degree to which you believe your actions will be effective. What's more, the limiting beliefs you don't know you have can be changed--and the results are unbelievable.

Beyond Belief distills the latest in psychological research into an engaging and accessible guide to reprogramming your mind and body to go beyond what you think  is possible. Through jaw-dropping case studies and simple, practical exercises, you will learn how to: 

  • avoid the secret dark side of positive thinking
  • to see the opportunities that others miss
  • critically and constructively examine your judgments

Beyond Belief gives you the toolkit to fill the gap between your expectations and your actions, because, ultimately, the goal isn't just to "believe in yourself." It's to build beliefs that give you the life you deserve.

Praise

“A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
—STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
—GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

“Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
—CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

“If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
—ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

“You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
—DANIEL H. PINK, bestselling author of Drive

A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
—LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
—OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
—DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

“Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.
—VISHEN LAKHIANI, founder of Mindvalley

“This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
—SHANE PARRISH, author of Clear Thinking

Author

© Justin Patterson Photography
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal

Rights

Available for sale exclusive:
•     Guam
•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Anguilla
•     Antarctica
•     Argentina
•     Armenia
•     Aruba
•     Austria
•     Azerbaijan
•     Bahrain
•     Belarus
•     Belgium
•     Benin
•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Bouvet Island
•     Brazil
•     Bulgaria
•     Burkina Faso
•     Burundi
•     Cambodia
•     Cape Verde
•     Centr.Afr.Rep.
•     Chad
•     Chile
•     China
•     Colombia
•     Comoro Is.
•     Congo
•     Cook Islands
•     Costa Rica
•     Croatia
•     Cuba
•     Curacao
•     Czech Republic
•     Dem. Rep. Congo
•     Denmark
•     Djibouti
•     Dominican Rep.
•     Ecuador
•     Egypt
•     El Salvador
•     Equatorial Gui.
•     Eritrea
•     Estonia
•     Ethiopia
•     Faroe Islands
•     Finland
•     France
•     Fren.Polynesia
•     French Guinea
•     Gabon
•     Georgia
•     Germany
•     Greece
•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
•     Hungary
•     Iceland
•     Indonesia
•     Iran
•     Israel
•     Italy
•     Ivory Coast
•     Japan
•     Kazakhstan
•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Palau
•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Suriname
•     Svalbard
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Bhutan
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Cameroon
•     Canada
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Iraq
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Jordan
•     Kenya
•     Kiribati
•     Kuwait
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Myanmar
•     Namibia
•     Nauru
•     Nepal
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     Rwanda
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Singapore
•     Solomon Islands
•     Somalia
•     South Africa
•     Sri Lanka
•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Sudan
•     Swaziland
•     Tanzania
•     Tonga
•     Trinidad,Tobago
•     Turks&Caicos Is
•     Tuvalu
•     USA
•     Uganda
•     United Kingdom
•     Vanuatu
•     Western Samoa
•     Zambia
•     Zimbabwe