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Beyond Belief

The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

Author Nir Eyal
Hardcover
$30.00 US
6.3"W x 9.3"H x 1.05"D   (16.0 x 23.6 x 2.7 cm) | 16 oz (454 g) | 12 per carton
On sale Mar 10, 2026 | 304 Pages | 9780593852033
Sales rights: US, Canada, Open Mkt

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What if the only thing standing between you and the seemingly impossible…was belief?

Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most.
You’ll learn how to:

  • Spot hidden opportunities and solutions others overlook.
  • Reclaim your mood, energy, and confidence by reshaping your beliefs.
  • Stay calm, decisive, and in control when life feels uncertain.
  • Break free from beliefs that sabotage your health, relationships, and career.
  • Push further, last longer, and achieve beyond your limits.

If you’ve ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible.

Surgeries without anesthesia. Placebos that heal. Resilience multiplied 240 times longer. Beyond Belief reveals the science behind these breakthroughs and shows why your limits aren’t fixed—they’re learned. And with the right beliefs, you can achieve breakthrough results.
“A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
—STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
—GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

“Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
—CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

“If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
—ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

“You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
—DANIEL H. PINK, bestselling author of Drive

A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
—LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
—OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
—DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

“Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.
—VISHEN LAKHIANI, founder of Mindvalley

“This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
—SHANE PARRISH, author of Clear Thinking
© Justin Patterson Photography
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal
Available for sale exclusive:
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•     Guam
•     Minor Outl.Ins.
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•     Samoa,American
•     US Virgin Is.
•     USA

Available for sale non-exclusive:
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•     Algeria
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•     Brazil
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•     Chad
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•     China
•     Colombia
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•     Congo
•     Cook Islands
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•     Czech Republic
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•     Denmark
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•     French Guinea
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•     Germany
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•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
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•     Indonesia
•     Iran
•     Israel
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•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
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•     North Korea
•     Norway
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•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Suriname
•     Svalbard
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Bhutan
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Cameroon
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Iraq
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Jordan
•     Kenya
•     Kiribati
•     Kuwait
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Myanmar
•     Namibia
•     Nauru
•     Nepal
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     Rwanda
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Singapore
•     Solomon Islands
•     Somalia
•     South Africa
•     Sri Lanka
•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Sudan
•     Swaziland
•     Tanzania
•     Tonga
•     Trinidad,Tobago
•     Turks&Caicos Is
•     Tuvalu
•     Uganda
•     United Kingdom
•     Vanuatu
•     Western Samoa
•     Zambia
•     Zimbabwe

About

What if the only thing standing between you and the seemingly impossible…was belief?

Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most.
You’ll learn how to:

  • Spot hidden opportunities and solutions others overlook.
  • Reclaim your mood, energy, and confidence by reshaping your beliefs.
  • Stay calm, decisive, and in control when life feels uncertain.
  • Break free from beliefs that sabotage your health, relationships, and career.
  • Push further, last longer, and achieve beyond your limits.

If you’ve ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible.

Surgeries without anesthesia. Placebos that heal. Resilience multiplied 240 times longer. Beyond Belief reveals the science behind these breakthroughs and shows why your limits aren’t fixed—they’re learned. And with the right beliefs, you can achieve breakthrough results.

Praise

“A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
—STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
—GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

“Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
—CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

“If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
—ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

“You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
—DANIEL H. PINK, bestselling author of Drive

A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
—LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
—OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
—DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

“Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.
—VISHEN LAKHIANI, founder of Mindvalley

“This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
—SHANE PARRISH, author of Clear Thinking

Author

© Justin Patterson Photography
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. View titles by Nir Eyal

Rights

Available for sale exclusive:
•     Canada
•     Guam
•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.
•     USA

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Anguilla
•     Antarctica
•     Argentina
•     Armenia
•     Aruba
•     Austria
•     Azerbaijan
•     Bahrain
•     Belarus
•     Belgium
•     Benin
•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Bouvet Island
•     Brazil
•     Bulgaria
•     Burkina Faso
•     Burundi
•     Cambodia
•     Cape Verde
•     Centr.Afr.Rep.
•     Chad
•     Chile
•     China
•     Colombia
•     Comoro Is.
•     Congo
•     Cook Islands
•     Costa Rica
•     Croatia
•     Cuba
•     Curacao
•     Czech Republic
•     Dem. Rep. Congo
•     Denmark
•     Djibouti
•     Dominican Rep.
•     Ecuador
•     Egypt
•     El Salvador
•     Equatorial Gui.
•     Eritrea
•     Estonia
•     Ethiopia
•     Faroe Islands
•     Finland
•     France
•     Fren.Polynesia
•     French Guinea
•     Gabon
•     Georgia
•     Germany
•     Greece
•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
•     Hungary
•     Iceland
•     Indonesia
•     Iran
•     Israel
•     Italy
•     Ivory Coast
•     Japan
•     Kazakhstan
•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Palau
•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Suriname
•     Svalbard
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Bhutan
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Cameroon
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Iraq
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Jordan
•     Kenya
•     Kiribati
•     Kuwait
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Myanmar
•     Namibia
•     Nauru
•     Nepal
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     Rwanda
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Singapore
•     Solomon Islands
•     Somalia
•     South Africa
•     Sri Lanka
•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Sudan
•     Swaziland
•     Tanzania
•     Tonga
•     Trinidad,Tobago
•     Turks&Caicos Is
•     Tuvalu
•     Uganda
•     United Kingdom
•     Vanuatu
•     Western Samoa
•     Zambia
•     Zimbabwe