The much-awaited next move from Steven Bartlett, creator of the highly popular podcast The Diary of a CEO
How do you do the thing when you don’t know how to do the thing?
There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.
After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.
Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just F*cking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.
Because this isn’t just a book – it’s a wake-up call. Will you answer it?
Steven Bartlett is an entrepreneur, speaker, investor, author, and the host of the chart-topping podcast "The Diary of a CEO" - an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts, and thinkers. Steven joined the BBC's hit TV show Dragon’s Den from Series 19 as the youngest ever Dragon in the show’s history. Steven co-founded Flight Story – a marketing and communications company that works with leading brands. Steven also co-founded thirdweb - a software platform backed by Shopify and Coinbase that makes it easy to build web3 applications. In January 2023, Steven launched his own fund, Flight Fund, to accelerate the next generation of European unicorns.
View titles by Steven Bartlett
The much-awaited next move from Steven Bartlett, creator of the highly popular podcast The Diary of a CEO
How do you do the thing when you don’t know how to do the thing?
There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.
After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.
Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just F*cking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.
Because this isn’t just a book – it’s a wake-up call. Will you answer it?
Steven Bartlett is an entrepreneur, speaker, investor, author, and the host of the chart-topping podcast "The Diary of a CEO" - an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts, and thinkers. Steven joined the BBC's hit TV show Dragon’s Den from Series 19 as the youngest ever Dragon in the show’s history. Steven co-founded Flight Story – a marketing and communications company that works with leading brands. Steven also co-founded thirdweb - a software platform backed by Shopify and Coinbase that makes it easy to build web3 applications. In January 2023, Steven launched his own fund, Flight Fund, to accelerate the next generation of European unicorns.
View titles by Steven Bartlett
