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Primal Intelligence

You Are Smarter Than You Know

Author Angus Fletcher On Tour
Paperback
$21.00 US
5.96"W x 8.98"H x 0.82"D   (15.1 x 22.8 x 2.1 cm) | 11 oz (323 g) | 24 per carton
On sale Aug 19, 2025 | 304 Pages | 9798217176847
Sales rights: US, Canada, Open Mkt
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Tap into your hidden intelligence and transform your life

How are some people so much smarter than the rest of us? Where do visionary creatives and savvy decision-makers like Vincent van Gogh, Steve Jobs, Abraham Lincoln, Maya Angelou, Nikola Tesla, Marie Curie, Albert Einstein, Wayne Gretzky, Warren Buffett, and William Shakespeare get their extraordinary mental abilities?

In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced they had the answer. They named it Primal Intelligence. And they published scientific proof that Primal Intelligence was impossible for computers—but could be strengthened in humans.

Intrigued, U.S. Army Special Operations developed Primal training for its most classified units. The training succeeded. The Operators saw the future faster. They healed quicker from trauma. In life-and-death situations, they chose wiser.

The Army then authorized trials on civilian entrepreneurs, doctors, engineers, managers, salesforces, coaches, teachers, investors, and NFL players. Their leadership and innovation improved significantly. They coped better with change and uncertainty. They experienced less anger and anxiety. Finally, the Army provided Primal training to college and K-12 classrooms. It produced substantial effects in students as young as eight.

That revolutionary training is now available for the first time in this book. It’s not an optimization hack or a cheat code. It’s a different way of using your brain. It offers a new neuroscientific approach to intuition, imagination, emotion, and commonsense, helping you think more like van Gogh and Jobs, Lincoln and Shakespeare.

It’s your edge over AI. Your human genius. Your Primal Intelligence.
"Groundbreaking."
—U.S. Army

"Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking. With virtuosic range, Fletcher reveals why Shakespeare matters to Navy SEALs, what van Gogh can teach us about innovation, how Marie Curie’s intuition transformed the field of physics, and much more. This book is essential reading for anyone who wants to thrive in an uncertain world.”
—Daniel Pink, #1 New York Times bestselling author of The Power of Regret and Drive

"Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought."—Malcolm Gladwell
Angus Fletcher is a professor of story science at Ohio State's Project Narrative. His research has been called "life-changing" by Brene Brown and "mind blowing" by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions from the National Science Foundation to the Academy of Motion Picture Arts and Sciences. In 2023, he was awarded the Commendation Medal by the U.S. Army for his "groundbreaking research" with U.S. Army Special Operations into primal intelligence. View titles by Angus Fletcher
Available for sale exclusive:
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•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Anguilla
•     Antarctica
•     Argentina
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•     Aruba
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•     Azerbaijan
•     Bahrain
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•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Bouvet Island
•     Brazil
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•     Burundi
•     Cambodia
•     Cameroon
•     Cape Verde
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•     Chad
•     Chile
•     China
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•     Comoro Is.
•     Congo
•     Cook Islands
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•     Cuba
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•     French Guinea
•     Gabon
•     Georgia
•     Germany
•     Greece
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•     Guadeloupe
•     Guatemala
•     Guinea Republic
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•     Haiti
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•     Honduras
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•     Lebanon
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•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Myanmar
•     Nepal
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Palau
•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Rwanda
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Singapore
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Sudan
•     Suriname
•     Svalbard
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Western Samoa
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Canada
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Kenya
•     Kiribati
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Namibia
•     Nauru
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Solomon Islands
•     Somalia
•     South Africa
•     Sri Lanka
•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Swaziland
•     Tanzania
•     Tonga
•     Trinidad,Tobago
•     Turks&Caicos Is
•     Tuvalu
•     USA
•     Uganda
•     United Kingdom
•     Vanuatu
•     Zambia
•     Zimbabwe

About

Tap into your hidden intelligence and transform your life

How are some people so much smarter than the rest of us? Where do visionary creatives and savvy decision-makers like Vincent van Gogh, Steve Jobs, Abraham Lincoln, Maya Angelou, Nikola Tesla, Marie Curie, Albert Einstein, Wayne Gretzky, Warren Buffett, and William Shakespeare get their extraordinary mental abilities?

In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced they had the answer. They named it Primal Intelligence. And they published scientific proof that Primal Intelligence was impossible for computers—but could be strengthened in humans.

Intrigued, U.S. Army Special Operations developed Primal training for its most classified units. The training succeeded. The Operators saw the future faster. They healed quicker from trauma. In life-and-death situations, they chose wiser.

The Army then authorized trials on civilian entrepreneurs, doctors, engineers, managers, salesforces, coaches, teachers, investors, and NFL players. Their leadership and innovation improved significantly. They coped better with change and uncertainty. They experienced less anger and anxiety. Finally, the Army provided Primal training to college and K-12 classrooms. It produced substantial effects in students as young as eight.

That revolutionary training is now available for the first time in this book. It’s not an optimization hack or a cheat code. It’s a different way of using your brain. It offers a new neuroscientific approach to intuition, imagination, emotion, and commonsense, helping you think more like van Gogh and Jobs, Lincoln and Shakespeare.

It’s your edge over AI. Your human genius. Your Primal Intelligence.

Praise

"Groundbreaking."
—U.S. Army

"Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking. With virtuosic range, Fletcher reveals why Shakespeare matters to Navy SEALs, what van Gogh can teach us about innovation, how Marie Curie’s intuition transformed the field of physics, and much more. This book is essential reading for anyone who wants to thrive in an uncertain world.”
—Daniel Pink, #1 New York Times bestselling author of The Power of Regret and Drive

"Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought."—Malcolm Gladwell

Author

Angus Fletcher is a professor of story science at Ohio State's Project Narrative. His research has been called "life-changing" by Brene Brown and "mind blowing" by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions from the National Science Foundation to the Academy of Motion Picture Arts and Sciences. In 2023, he was awarded the Commendation Medal by the U.S. Army for his "groundbreaking research" with U.S. Army Special Operations into primal intelligence. View titles by Angus Fletcher

Rights

Available for sale exclusive:
•     Guam
•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Anguilla
•     Antarctica
•     Argentina
•     Armenia
•     Aruba
•     Austria
•     Azerbaijan
•     Bahrain
•     Belarus
•     Belgium
•     Benin
•     Bhutan
•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Bouvet Island
•     Brazil
•     Bulgaria
•     Burkina Faso
•     Burundi
•     Cambodia
•     Cameroon
•     Cape Verde
•     Centr.Afr.Rep.
•     Chad
•     Chile
•     China
•     Colombia
•     Comoro Is.
•     Congo
•     Cook Islands
•     Costa Rica
•     Croatia
•     Cuba
•     Curacao
•     Czech Republic
•     Dem. Rep. Congo
•     Denmark
•     Djibouti
•     Dominican Rep.
•     Ecuador
•     Egypt
•     El Salvador
•     Equatorial Gui.
•     Eritrea
•     Estonia
•     Ethiopia
•     Faroe Islands
•     Finland
•     France
•     Fren.Polynesia
•     French Guinea
•     Gabon
•     Georgia
•     Germany
•     Greece
•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
•     Hungary
•     Iceland
•     Indonesia
•     Iran
•     Iraq
•     Israel
•     Italy
•     Ivory Coast
•     Japan
•     Jordan
•     Kazakhstan
•     Kuwait
•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Myanmar
•     Nepal
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Palau
•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Rwanda
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Singapore
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Sudan
•     Suriname
•     Svalbard
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Western Samoa
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Canada
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Kenya
•     Kiribati
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Namibia
•     Nauru
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Solomon Islands
•     Somalia
•     South Africa
•     Sri Lanka
•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Swaziland
•     Tanzania
•     Tonga
•     Trinidad,Tobago
•     Turks&Caicos Is
•     Tuvalu
•     USA
•     Uganda
•     United Kingdom
•     Vanuatu
•     Zambia
•     Zimbabwe