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The Power of Beliefs

How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

Paperback
$22.00 US
6-1/8"W x 9-1/8"H (15.6 x 23.2 cm) | 11 oz (312 g) | 24 per carton
On sale May 05, 2026 | 208 Pages | 9798217089819
Grades 9-12 + AP/IB
Sales rights: US, Canada, Open Mkt
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The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world.

Same world. Different beliefs. Different outcomes.

The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path.

Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality.

Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us.

Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David:

• The Disaster Elevator: change what part of the brain processes the world.
• The Memory DeLorean: change the memory.
• Stopping Negative Mantras: change the language.
• Creating a Neural Tribe: change the sources.
• Starting the Wave: change the contagious actions.
• Common Texts, Common Action: change the texts.

The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.
© Courtesy of the author
Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard. Shawn has become one of the world's leading experts on the connection between happiness and success. His research on happiness made the cover of Harvard Business Review, his TED talk is one of the most popular all time with over 4 million views, and his lecture airing on PBS has been seen by millions. Shawn teaches for the Advanced Management Program at Wharton Business School, and collaborates on research with Yale and Columbia Universities. Shawn graduated magna cum laude from Harvard and earned a Masters degree from Harvard Divinity School in Christian and Buddhist ethics.    In 2007, Shawn founded Good Think to share his research with the world. Subsequently, Shawn has lectured or researched in 51 countries, speaking to CEOs in China, schoolchildren in South Africa, doctors in Dubai, and farmers in Zimbabwe. He has spoken to the royal family in Abu Dhabi, doctors at St. Jude Children's Hospital, and worked with the U.S. Department of Health to promote happiness. In 2012, Shawn helped lead the Everyday Matters campaign with the National MS Society and Genzyme to show how happiness remains a choice for those struggling with a chronic illness. View titles by Shawn Achor
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About

The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world.

Same world. Different beliefs. Different outcomes.

The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path.

Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality.

Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us.

Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David:

• The Disaster Elevator: change what part of the brain processes the world.
• The Memory DeLorean: change the memory.
• Stopping Negative Mantras: change the language.
• Creating a Neural Tribe: change the sources.
• Starting the Wave: change the contagious actions.
• Common Texts, Common Action: change the texts.

The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

Author

© Courtesy of the author
Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard. Shawn has become one of the world's leading experts on the connection between happiness and success. His research on happiness made the cover of Harvard Business Review, his TED talk is one of the most popular all time with over 4 million views, and his lecture airing on PBS has been seen by millions. Shawn teaches for the Advanced Management Program at Wharton Business School, and collaborates on research with Yale and Columbia Universities. Shawn graduated magna cum laude from Harvard and earned a Masters degree from Harvard Divinity School in Christian and Buddhist ethics.    In 2007, Shawn founded Good Think to share his research with the world. Subsequently, Shawn has lectured or researched in 51 countries, speaking to CEOs in China, schoolchildren in South Africa, doctors in Dubai, and farmers in Zimbabwe. He has spoken to the royal family in Abu Dhabi, doctors at St. Jude Children's Hospital, and worked with the U.S. Department of Health to promote happiness. In 2012, Shawn helped lead the Everyday Matters campaign with the National MS Society and Genzyme to show how happiness remains a choice for those struggling with a chronic illness. View titles by Shawn Achor

Rights

Available for sale exclusive:
•     Guam
•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Anguilla
•     Antarctica
•     Argentina
•     Armenia
•     Aruba
•     Austria
•     Azerbaijan
•     Bahrain
•     Belarus
•     Belgium
•     Benin
•     Bhutan
•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Bouvet Island
•     Brazil
•     Bulgaria
•     Burkina Faso
•     Burundi
•     Cambodia
•     Cameroon
•     Cape Verde
•     Centr.Afr.Rep.
•     Chad
•     Chile
•     China
•     Colombia
•     Comoro Is.
•     Congo
•     Cook Islands
•     Costa Rica
•     Croatia
•     Cuba
•     Curacao
•     Czech Republic
•     Dem. Rep. Congo
•     Denmark
•     Djibouti
•     Dominican Rep.
•     Ecuador
•     Egypt
•     El Salvador
•     Equatorial Gui.
•     Eritrea
•     Estonia
•     Ethiopia
•     Faroe Islands
•     Finland
•     France
•     Fren.Polynesia
•     French Guinea
•     Gabon
•     Georgia
•     Germany
•     Greece
•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
•     Hungary
•     Iceland
•     Indonesia
•     Iran
•     Iraq
•     Israel
•     Italy
•     Ivory Coast
•     Japan
•     Jordan
•     Kazakhstan
•     Kuwait
•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Maldives
•     Mali
•     Marshall island
•     Martinique
•     Mauritania
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Myanmar
•     Nepal
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Palau
•     Palestinian Ter
•     Panama
•     Paraguay
•     Peru
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Rwanda
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Singapore
•     Sint Maarten
•     Slovakia
•     Slovenia
•     South Korea
•     South Sudan
•     Spain
•     St Barthelemy
•     St.Pier,Miquel.
•     Sth Terr. Franc
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•     Svalbard
•     Sweden
•     Switzerland
•     Syria
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•     Taiwan
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tunisia
•     Turkey
•     Turkmenistan
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Western Samoa
•     Yemen

Not available for sale:
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Bangladesh
•     Barbados
•     Belize
•     Bermuda
•     Botswana
•     Brit.Ind.Oc.Ter
•     Brit.Virgin Is.
•     Brunei
•     Canada
•     Cayman Islands
•     Christmas Islnd
•     Cocos Islands
•     Cyprus
•     Dominica
•     Falkland Islnds
•     Fiji
•     Gambia
•     Ghana
•     Gibraltar
•     Grenada
•     Guernsey
•     Guyana
•     India
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Kenya
•     Kiribati
•     Lesotho
•     Malawi
•     Malaysia
•     Malta
•     Mauritius
•     Montserrat
•     Mozambique
•     Namibia
•     Nauru
•     New Zealand
•     Nigeria
•     Pakistan
•     PapuaNewGuinea
•     Pitcairn Islnds
•     S. Sandwich Ins
•     Seychelles
•     Sierra Leone
•     Solomon Islands
•     Somalia
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•     St. Helena
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
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•     Trinidad,Tobago
•     Turks&Caicos Is
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•     Vanuatu
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