Welcome to The Friday Bookshop. Where the book you need is waiting for you!

Written by Sawako Natori and translated by Yui Kajita, The Friday Bookshop is as much a love letter to readers as it is to the art of selling books. Originally published in Japanese, The Friday Bookshop has been or is being translated into twelve languages. We couldn’t be more excited to invite readers into The Friday Bookshop for the first time in English.

We have an exciting lineup of marketing and publicity through the summer and into the holiday season, highlighted below. Stay tuned for more details, updates, and a few surprises!

A Special Message of Thanks from Sawako Natori

Request Free Marketing Materials to Celebrate Around the World!

With a full slate of marketing materials, readers around the world will find the book they need with The Friday Bookshop!

We’ve created postcards, sticker sheets, and lenticular postcards that are available for your use. We will also have a limited number of influencer boxes, including a bookseller apron, notebook, and, in addition to the other materials created. To request a quantity, please reach out to us here or contact your sales representative. Supplies are limited and sent on a first-come, first-served basis.

Bookmark me! All campaign details for The Friday Bookshop will be added here as soon as they’re available. Keep this link for future photos, videos, marketing materials, and more!

The Friday Bookshop Will Be Supported By:

• Trade Advertising
• Consumer Advertising
• Promotion at Major Global Book Fairs and Festivals
• In-Store Promotions
• Online Retailer Opportunities
• Major Global Publicity Coverage
• Social Media Advertising
• 250 ARCs for promotional use
• Paid Book Tour
• “Welcome to Your First Shift at The Friday Bookshop” Influencer Book Boxes including Apron, Notebook, and Prints
• Custom Bubble Mailer Mailing
• Digital Assets for Online and Social Media Use
• Custom Author Videos
• Lifestyle Photography Assets
• Author Q&A
• Dedicated One World, One Book Website
• List of Author’s Top 10 Most Influential Books

About the Author:

Born in 1973 in Hyogo Prefecture, Sawako Natori is a novelist and a freelance scenarist for games and audio dramas. She won the Train Station Booksellers Award for The Lost and Found Corner at Penguin Railway in 2015. Her other novels include Noah’s Ark in the Library, Books Awaiting at the Literary Inn, and The Galaxy Library.

About the Translator:

Yui Kajita is a literary translator and illustrator, originally from the countryside of Japan. Her translations include Run with the Wind by Shion Miura, The Samurai Detectives by Shotaro Ikenami, and The Friday Bookshop by Sawako Natori. She has a PhD in English literature from the University of Cambridge.

About One World, One Book:

ONE WORLD, ONE BOOK is a unique marketing and publicity program offered by Penguin Random House’s US International Sales team. The program involves collective sales representative sell-in across multiple international markets, a robust marketing and publicity plan, and full author participation! Only one Penguin Random House US title is chosen every year for this distinct program. For consideration, our One World, One Book selections typically have World rights, international appeal, and an accessible author!