George R. R. Martin PRH Livestream Garners 1.2 Million Views in First 3 Days

By Keri Horan | November 3 2022 | Adult

The Random House Group publicity department, the Random House Live Events team, and the Penguin Random House Video Team presented a special virtual event celebrating George R. R. Martin and House Targaryen, the fictional family at the center of Martin’s books FIRE & BLOOD (Bantam Books) and THE RISE OF THE DRAGON (Ten Speed Press)— and the focus of HBO’s blockbuster show House of the Dragon

The livestream took place at the PRH Video Studio at 1745 Broadway, and featured an in-depth conversation between Mr. Martin and moderator, as well as fellow author, David Anthony Durham. It  included lively segments such as “Would You Rather: Westeros Edition”, George’s immediate reaction to the season finale of HBO’s House of the Dragon, and George answering burning fan questions.  

The event delivered an elevated viewing experience featuring a three-camera set-up in full resolution HD, live overlay graphics, and a set decorated to evoke the world of Westeros, including a replica dragon provided by HBO.  The livestream sold over 1,300 books (through our event partners at The Strand bookstore) for viewers who wanted to attend live.  

In just the first three days, videos publicly distributed on the PRH YouTube channel have garnered over 1.2 million views and added over 2,500 subscribers to the channel. Coverage of the event can be found on DeadlineEntertainment WeeklyVarietyGizmodoCollider and more.  

Commenting on the zeitgeist event, David MoenchVP and Director of Publicity, Random House Worlds & Del Rey, explained, “The season finale was scheduled to air two days before the publication date of our book THE RISE OF THE DRAGON, an illustrated companion to FIRE & BLOOD. We knew interest around the books would be high immediately following the finale… a virtual event, where tickets were bundled with a book sale, was our best option for reaching as many readers as possible at a time when interest in the series was at its peak.” 

This George R. R. Martin event was the latest in a series of elevated three-camera livestreams produced in the Video Studio this Fall by Random House and the PRH Video Team, featuring authors and moderators such as Nicolas Sparks, Elizabeth Strout, Yung Pueblo, Gretchen Rubin, Melissa Urban, Jodi Picoult and Jennifer Finney Boylan, Anna Quindlen, George Saunders and Tina Fey. 

 

The Rise of the Dragon
George R. R. Martin, Elio M. García, Jr., and Linda Antonsson
The Targaryen Dynasty: The House of the Dragon
9781984859259 HC $48 Export Price
9 x 11-7/8
Fiction
Ten Speed Press
October 25, 2022

About The Author:

George R. R. Martin is the #1 New York Times bestselling author of many novels, including those of the acclaimed series A Song of Ice and Fire—A Game of Thrones, A Clash of Kings, A Storm of Swords, A Feast for Crows, and A Dance with Dragons—as well as related works such as Fire & Blood, A Knight of the Seven Kingdoms, and The World of Ice & Fire, with Elio M. García, Jr., and Linda Antonsson. Other novels include Tuf Voyaging, Fevre Dream, The Armageddon Rag, Dying of the Light, Windhaven (with Lisa Tuttle), and Dreamsongs Volumes I and II. As a writer-producer, he has worked on The Twilight Zone, Beauty and the Beast, and various feature films and pilots that were never made. He lives with his lovely wife, Parris, in Santa Fe, New Mexico. Elio M. García, Jr., and Linda Antonsson founded and run the popular Westeros fansite, which is the definitive source for all things George R. R. Martin.

The Rise of the Dragon
978-1-9848-5925-9
This lavish visual history—featuring more than 180 all-new illustrations—is a stunning introduction to House Targaryen, the iconic family at the heart of HBO’s Game of Thrones prequel series, House of the Dragon.
$60.00 US
Oct 25, 2022
FOC Sep 26, 2022
Hardcover
352 Pages
Ten Speed Press
US, Canada, Open Mkt